ROI · Field vs. five SDRs · 14-week view
Same outcomes. One-fifth the cost.
What five outbound SDRs would cost you, side by side with what Field actually costs. Numbers are conservative — they ignore management overhead, tooling, and ramp time.
Option A · Five SDRs
$720k / year
Fully loaded · 5 reps × $144k OTE + benefits + tools.
Headcount5individual contributors
Ramp to productive8months
Coverage~250accounts / rep / quarter
Annualized cost$720k+ tooling, mgmt overhead
Five reps would still need a manager, an enablement budget, and a CRM admin to scale beyond 1,000 accounts. Field doesn't.
Option B · Field
$144k / year
Five agents · one operator · $12k/mo platform fee.
Headcount1operator (Rhea Kaur)
Time to live3weeks
Coverage1,284accounts · all of them
Annualized cost$144kplatform fee, no tooling needed
Five Claude-powered agents replace the SDR motion entirely. Operator-grade — Maya reviews 24 judgement calls a week, not 1,284 accounts.
Payback timeline
Cumulative net $ over 14 weeks. Break-even at Week 11.
The bottom line
5× cheaper
Field costs 1/5th what five SDRs would cost — and starts contributing pipeline in week three, not month eight.
Numbers exclude management overhead, recruiting, ramp/attrition cost, and tooling stack. SDR baseline assumes $144k OTE per rep including benefits + 15% management overhead. Field cost = $12k/mo platform fee + 0.5 FTE operator.