Olipop — Sarah Kim (Champion)

Tier 1 · 3 steps · active

Steps

3 ordered

step 1

Day 0 · open with Vita Coco angle

cpg.olipop.sarah-d0

step 2

Day 5 · Magic Spoon case study

cpg.olipop.sarah-d5

step 3

Day 9 · break-up

cpg.olipop.sarah-d9

Step 1 · D0 · email

Day 0 · open with Vita Coco angle

cpg.olipop.sarah-d0 @ v1

Model routing

System prompt

Subject: Sarah — your Vita Coco data playbook, applied to Costco rollouts

Saw your headline change last week. The work you did at Vita Coco standing up real-time retailer dashboards is exactly what brands hit in the first 90 days at Costco — sudden visibility gaps that spreadsheets can't close.

Curious whether you're rebuilding that motion at Olipop or buying it. We've helped Magic Spoon and Liquid Death do the latter, and I think the parallels are useful.

Worth 15 minutes?

Guardrails

No guarantee language

Block "guarantee", "100% effective", "world-class".

Outbound length cap

Hard cap of 1,500 characters on every send.

Tone honesty classifier

Claude classifier checks for over-promising tone before send.

Honor DNC list

Skip contacts that appear on tenant unsubscribe list.

Test harness

Run this step against a sample account and contact to preview what Claude would generate. Requires a live ANTHROPIC_API_KEY; the modal surfaces the same {budget · rate-limit · API error} fallbacks the gateway reports.