Workspace/Accounts·Wed, Apr 22
RK
Rhea Kaur
Account · Tier 1 · Updated 06:18

Vita Coco.

One of six accounts surfaced this morning. The plan is drafted — the agent has flagged the next persona for you to brief.

VC

Vita Coco

vitacoco.com
Tier 1
ARR
$420M
Headcount
380
Founded
2004
Tech stack
5 systems
ICP score14-day
88/100
+7up from 81 last wk
Competitive ContextVerifiedLow
GT's Living Foods

Signal history

Bombora: Bombora surge: "real-time retail data" — strength 8/10, week 2 of 3, account: Magic Spoon.
Mon · Jul 6 · strength 3

Multi-thread engagement plan

3 personas · sequenced path · generated by Account Intelligence agent
Confidence 82%Revised 06:18
JRChampion
Director of E-commerce
Jordan Rao
jordan.rao@vitacoco.com
Replied2 of 3 emails opened
1Done · warm intro sent, reply received within 4h
MCEconomic Buyer
VP Sales
Marcus Cohen
marcus.cohen@vitacoco.com
QueuedIntro to follow
2Done · agreed to intro after technical review
DENext · Needs human
VP Sales
Daniel Estrada
daniel.estrada@vitacoco.com
Brief neededHigh skepticism
Why this sequence works. Lead with the persona most public about their stack choices — their opinion will carry weight with the economic buyer. Brief the technical evaluator first.

Activity

Last 14 days · 2 events
Mon · Jul 6
Signal scored
25:55 PT
Signal arrived
25:54 PT
All 6 channels trackedOpen full ABM timeline
Your move · Due Thu 24 AprBrief Daniel Estrada before the sync.Account Intelligence has drafted 3 proof-points anchored on the most recent surge signals.