Workspace/Accounts·Wed, Apr 22
⌘K
RK
Rhea Kaur
Account · Tier 1 · Updated 06:18

Poppi.

One of six accounts surfaced this morning. The plan is drafted — the agent has flagged the next persona for you to brief.

PP

Poppi

drinkpoppi.com
Tier 1
ARR
$280M
Headcount
90
Founded
2018
Tech stack
6 systems
ICP score14-day
91/100
+7up from 84 last wk
Competitive ContextVerifiedHigh
Olipop
Also in consideration: Culture Pop · Health-Ade Pop
Direct head-to-head in functional soda. Poppi gained ~200bps share in Q2 mostly at Olipop expense per Stackline. Buying centre actively benchmarks Olipop velocity weekly across shared retailers.
Known since 2 months ago

Signal history

BevNet: Poppi cited "distribution visibility gaps" on Q3 earnings call.
Wed · Jul 15 · strength 3
Trade Press: Poppi announces Costco club-pack launch — Q3 2026.
Sun · Jul 12 · strength 3
RB2B: Graza CFO attended Crisp Groceryshop session on multi-retailer data.
Sun · Jul 12 · strength 3
LinkedIn: Magic Spoon hires VP Insights (Priya Mehta, formerly KIND Snacks) — 12 days into role.
Sun · Jul 5 · strength 4

Multi-thread engagement plan

3 personas · sequenced path · generated by Account Intelligence agent
Confidence 82%Revised 06:18
JOChampion
VP Trade Strategy
Jordan O'Brien
jordan.obrien@drinkpoppi.com
Replied2 of 3 emails opened
1Done · warm intro sent, reply received within 4h
JNEconomic Buyer
Chief Technology Officer
Jordan Ng
jordan.ng@drinkpoppi.com
QueuedIntro to follow
2Done · agreed to intro after technical review
AMNext · Needs human
Senior Sales Analyst
Anna Mendoza
anna.mendoza@drinkpoppi.com
Brief neededHigh skepticism
Why this sequence works. Lead with the persona most public about their stack choices — their opinion will carry weight with the economic buyer. Brief the technical evaluator first.

Activity

Last 14 days · 8 events
Wed · Jul 15
Signal scored
21:04 PT
Signal arrived
21:03 PT
Sun · Jul 12
Signal scored
35:54 PT
Signal arrived
35:53 PT
Signal scored
20:48 PT
Signal arrived
20:47 PT
Sun · Jul 5
Signal scored
27:43 PT
Signal arrived
27:42 PT
All 6 channels trackedOpen full ABM timeline
Your move · Due Thu 24 AprBrief Anna Mendoza before the sync.Account Intelligence has drafted 3 proof-points anchored on the most recent surge signals.