Workspace/Accounts·Wed, Apr 22
⌘K
RK
Rhea Kaur
Account · Tier 1 · Updated 06:18
Magic Spoon.
One of six accounts surfaced this morning. The plan is drafted — the agent has flagged the next persona for you to brief.
MS
Magic Spoon
magicspoon.com
Tier 1ARR
$180M
Headcount
110
Founded
2019
Tech stack
5 systems
ICP score14-day
87/100
+7up from 80 last wk
Competitive ContextVerifiedHigh
Three Wishes
Also in consideration: Catalina Crunch · Chomps
Magic Spoon CMO publicly tracking Three Wishes velocity post-Target launch. Mutual buying-centre overlap on Whole Foods cereal buyer; comparable price-per-serving positioning.
Known since 2 months ago
Signal history
Trade Press: Poppi announces Costco club-pack launch — Q3 2026.
RB2B: Graza CFO attended Crisp Groceryshop session on multi-retailer data.
Multi-thread engagement plan
3 personas · sequenced path · generated by Account Intelligence agent
JPChampion
VP Insights
Jordan Pappas
jordan.pappas@magicspoon.com
Replied2 of 3 emails opened
1Done · warm intro sent, reply received within 4h
SOEconomic Buyer
VP Finance & Operations
Sarah Okafor
sarah.okafor@magicspoon.com
QueuedIntro to follow
2Done · agreed to intro after technical review
JPNext · Needs human
Senior Sales Analyst
James Pappas
james.pappas@magicspoon.com
Brief neededHigh skepticism
3Your move · AE brief + technical proof-points
Why this sequence works. Lead with the persona most public about their stack choices — their opinion will carry weight with the economic buyer. Brief the technical evaluator first.
Activity
Last 14 days · 4 events
Wed · Jul 15
Signal scored
Signal arrived
Tue · Jul 14
Signal scored
Signal arrived
All 6 channels trackedOpen full ABM timeline